In my book, Business Fits, I state that every business must have marketing of some kind to survive and be successful. The saying, "Build a better mousetrap and the world will beat a path to your door." describes one of the major mistakes of new inventors or entrepreneurs. History shows that the people marketing a product are the ones making most of the money and not the inventor.
Marketing includes many things like sales and advertising. The problem with advetising is it is expensive and often has a lot of waste coverage. All of this is covered in my book Business Fits. I also point out that the best advertising is often free publicity. If you can get your product covered by the media, more people are made aware of your product than is possible with most acvertising and it is free.
With all the free publicity the media has given Obama Care, there obviously is little or no need to advertise. I was appalled when I recently learned the federal government is spending over $684 million of our tax dollars to advertise Obama care. Who is stupid enough to think some advertising with celebrities and a few good speeches can make an unworkable concept successful. If any private business operated this inefficiently, it would be quickly out of business. Of course we know big government does not have to use common sense or operate efficiently.
Obama care cannot work economically, unless large numbers of healthy young people sign up for the insurance. This will not happen, as healthy young people do not feel they need the insurance yet. It is cheaper to pay the penalty, plus they can be covered under their parent’s plan to age twenty-six. They can wait until they do get sick because they can’t be denied medical insurance because of a prior existing condition anyway. An ad featuring a celebrity is not going to change this.
The workable solution for more affordable health care is catastrophic medical insurance and medical savings plans. We must move toward this solution. Obama care will fail, but big government never goes away, so the next step is the government as a single payer followed by a government provided healthcare. That is socialism and I don’t like it or want it. We better start voting for representatives that reduce the size of government and observe the Constitution.
"they can be covered under their parent't plan to age 26" The parents are paying for coverage & this is part of Obamacare. They can wait until they get sick (pre-existing conditions also part of Obamacare) & they can't immediately buy insurance when they get sick, they need to wait a year. Circular logic to use key parts of Obamacare to say it won't work.
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