I Will Know The Right Business When I See It.

In my book Business Fits, I have a chapter titled “Myths about Starting a Business.”  One of the myths is, “I will know the right business when I see it.”  This is how I address this prevalent myth.

        How?  Will it have flags and banners?  Will it have your name on it?  Your personal likes and dislikes for a product or service have very little to do with the demand for that product or service.

      People often just wait for the "right opportunity" to show up on their doorstep.  Opportunity doesn't knock on your door.  You're not going to see a building with your name on it as you drive down the street.  The business that you don't see, and may fill a need, will not come to mind as you drive down the street.

      This kind of thinking is totally based on personal perceptions and emotions.  I can't think of a more dangerous approach to selectiong a business. The right opportunity isn't going to jump out of your computer screen.  It's never going to happen.

      A lot of work and investigation is required to even determine if self-wmployment is right for you.  Finding the right business requires research, time, work, and sometimes-professional help.

Go to http://BusinessFits.com for more about business myths.

        Making decisions on which political candidate to vote for based on personal emotions are just as dangerous.   How a candidate looks, sounds, or acts during a speech has little to do with their experience, qualifications, record, or leadership ability.  Don’t be taken in by a lot of hype and a catchy slogan with no substance. 

        We also must set our priorities on which issues are most important.  Social issues are not the most critical ones at this time.  We must address:

·       The size of the federal government and government debt

·       Jobs, the economy, and government regulations

·       Military security and the war with radical Islam

·       Securing our borders

We must resolve these issues and stop the unproductive political correctness that is strangling this country, or everything else becomes irrelevant.  Do you think a Muslim extremist cares about women’s rights or gay rights?  We better get our priorities right.