I Need to Find a Business That Can't Fail

        “I need to find a business that can’t fail,” is one of the myths I address in my book, Business Fits.  There is no such thing.  No single business fits every person’s goals and talents.  No business fits in every area.  No business fits every individual’s investment guidelines. 

        Even if there were a business model that couldn’t fail, that business could still fail if the owner doesn’t follow the business system.  For example, if a business is dependant on direct mail for customers and the owner doesn’t send out any direct mail, the business will fail.

        The most common error is to think the product or service is so good and in such high demand, that customers will flock to the business. This is hardly ever true.  The potential customer may never know the product or service is even available without the right marketing. 

        A business might be right for Joe Blow who is an extrovert and loves talking to people and enjoys selling.  The same business could be a total disaster for Jane Doe who is an introvert and hates to sell.  Please note, I never mentioned a product or service.  It is irrelevant.

        For more about how to find the right business for you, go to:  http://BusinessFits.com