Inside-Out

   

        I wrote Business Fits because after years as an entrepreneur, small businessman, consultant, and coach, I realized that many entrepreneurs were not prepared for starting a business.  They often picked a business for the wrong reasons.  No other book addressed this issue.

        Most people select a business based on their perception of a product or service, they may have prior experience in the business, or they just think the business would be fun, like turning a hobby into a business.  Some may have a perception of demand for the business based on their personal tastes.  This is what I call an Outside-In approach, which can lead a potential business owner down the wrong path.   

        I recommend an Inside-Out approach that matches your strengths, weaknesses, and resources, to a business model that can achieve your goals.  Many new businesses owners are not properly prepared to market and operate a business.   We don’t know what we don’t know. 

        The saying, “Do what you know and love, and you will be a success.” is true only if you are talking about daily activity which has nothing to do with the product or service.  If you hate your daily activity, you will fail, or be very unhappy.  This does not achieve anyone’s goals.  A specific product or service should not be part of the initial screening process for selecting a business.

        One example that guarantees failure is opening a coffee shop in a location where a coffee shop has already failed, expecting to succeed because you have a specific flavor of coffee to offer that you personally prefer.  Your personal taste will not guarantee success.  I’ve seen this and similar cases happen over and over again.  These failures can be prevented. 

        I often have friends and relatives call me about this “Great Opportunity” they have discovered.  It is usually based on activity or food they really enjoyed.  When they ask me what I think of their business idea, I can only respond, “For who?”  No business is right for everyone, and any business can fail with the wrong owner.

        Business Fits addressed all aspects of running a business.  I discuss how a business makes money and why some businesses are destined to fail.  I also discuss the advantages and disadvantages of new independent startups, buying an existing business, franchises, and other business opportunities. 

        Business Fits is available as an eBook or a paperback on Amazon.  To learn more about Business Fits: How to find the right business! go to http://BusinessFits.com