Negotiating a
deal is an art. This is true in both the
public and private sector. Good
negotiation requires risk and reward. A good
negotiator must also know when to walk away.
In the early
70’s we had a pop machine in Lee Motors.
This machine dispensed a bottle of pop for 10¢. This was a service for our
customers and our employees. We did not
make any money from pop sales and probably lost money.
School children would come in for a 10¢ pop and then sneak out with the
bottle. They would then take the empty
bottle across the street to the grocery store where they could get 5¢ for the
empty. We let them think they were
getting away with something.
We owned the pop machine and stocked it
ourselves, but we had a bottler deliver the pop once a week. At the time I was addicted to Sun Drop
pop. Sun Drop has a high caffeine and
sugar content so was probably not the healthiest drink. Their slogan was “Refreshing as a cup of
coffee.”
When I bought the dealership, there was
no Sun Drop in the machine. This was
totally unacceptable for me. I asked the
bottler to supply it. I can’t remember if
the bottler was Coke or Pepsi, but whichever it was they told me they could not
supply Sun Drop because it was in direct competition with one of their other products. I politely said “Fine, I understand. Take all of your products out.” It was fun to see how quickly the bottle
decided they could supply Sun Drop.
In business, you must be willing to walk
if you want the best deal. The same is
true in politics and especially in international relations. President Trump wrote a book called The
Art of the Deal. He knows how to
negotiate.
President Trump is willing to walk on trade
deals with foreign countries if the deal is not good for the United States Iran and North Korea are a threat to world peace. Thank God we now have a President capable and
willing to address these problems which have been ignored for years.
God bless President Trump and guide him to make America
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