Successful Systems

             In my book Business Fits, I define marketing as:

Marketing is a total system of interacting business activities designed to plan, price, promote, and deliver want satisfying goods and services to present and potential customers.

          The key message is that no one element of marketing can produce successful marketing.  Advertising alone will not work.  Sales alone will not work.  A web site alone will not work.  Telemarketing alone will not work.  Signs and location alone will not work.  There is no one element of marketing that will be successful on its own.

        One of the major errors many new entrepreneurs make is not developing a complete marketing program for their new business.  That is one reason that franchising is so successful.  Any good franchise will have a proven business system including a proven marketing plan. 

        I recently had contact with a successful franchise that has a marketing system they call “Relationship Marketing.”  The system has been refined and proven over 45 years and is designed to generate referrals that generate business.  It is quite unique.

        Our national security and boarder security also require a complete system to be successful.  Securing our southern border requires infrastructure, technology, and personnel to be successful.  The infrastructure will only be required in some areas, and might be a wall, fence, or some other barrier.  Without the barrier no amount of technology or personnel can be successful.  It would be as stupid as starting a business with no marketing plan except to buy a newspaper ad.

        Nancy Pelosi is not interested in solving our immigration problems or working for the American people.  She wants a political win.  She wants to oppose President Trump and does not care who she hurts in the process. 

        Pelosi went on vacation in Hawaii for the holidays when she should have been working with President Trump.  Democrats took a long weekend in Puerto Rico that was paid for by the lobbyists they represent, when they should have been working with President Trump to reopen the government for the American people. Pelosi and other Democrats were planning a week-long worldwide goodwill tour at government expanse until President Trump put a stop to it.  

        How can Nancy Pelosi and other left-wing Democrats have total disregard for the American people because of partisan politics?  I am fed up with partisan, division politics and I think most Americans are too.  Biased polls may not show this, but we can’t trust polls.  I don’t participate in them.  They predicted Hillary would win in a landslide.  How did that work out?

“Trump did not bring division.  Division brought Trump.

If you don’t see that, then you’re part of the problem.”

Ava Armstrong

God bless President Trump and guide him to make America great again.