Back to the Basics

      When businesses get in trouble, the solution is very often to go back the basics.  In my book, Business Fits, I give many real life examples from the last forty-five years.  It is interesting how technology changes, but the basics of business don’t change. 

      I think we need to go back to the basics in government too.  Last week Rick Santorum announced that he was running for president.  He is a conservative who says he wants to restore the American dream for hard working Americans.  He gave simple workable solutions for tax reform, the war on terror, immigration reform, protecting individual rights (even for Christians), and stopping the out-of-control growth of government and government spending. 

      His solutions were simple and workable except for the problem of big business, big government, and the political elite that do not want to give up their power and control.  Both big government and big business are in cahoots together.  To blame one and not the other is naive.

      One of the shows I enjoy is The Five on FOX.  When they covered Santorum’s announcement, several people on the panel criticized him because he didn’t have any new and innovative ideas.  The panel disgusted me with these statements.  We don’t need new and unique ideas.  We need to get back to the basics and the Constitution.  We need to elect a qualified President that wants to restore the American dream.  I am not endorsing Santorum, but I liked what he said. 

      We don’t need a rock star or celebrity for our President.  We need someone with knowledge and experience that will represent the working class and the American entrepreneur.  There is a marketing strategy in business called “Sell the Sizzle.”  This strategy is effective, but the product must be a good steak.  Just the sizzle with no meat doesn’t work.  How many of you are old enough to remember the old Wendy’s “Where’s the Meat” ad campaign?

It was nice to have a black president, but it would have been better for the country if he had some experience.  I am an advocate of on-the-job training in business, but not in the Presidency. 

It would be nice to have a woman president at some point in time, but more importantly, we need a qualified President that will address the nations problems.  We need a president who is not in bed with big business and big government.  We need a President that will restore the American dream for the American worker.  We need to take this country back from the political elite. 

http://BusinessFits.com