Tuesday, December 27, 2016

Strengths & Weaknesses

        It is the time of year when we make our New Year resolutions.  Many of us have the standard resolutions to lose weight, exercise more, or even to quit smoking.  You or someone you know may be thinking of buying or starting a business.  The timing could not be better with the new political climate. 
        Our federal government will be promoting business and improving the economy.  Economic development in our little county is improving.  Since the election, several companies have announced they are proceeding with expansion projects.  I expect the same to happen with new start-ups. 
        My book, Business Fits was written to help people find the right business to help them achieve their goals.  One economic development director said, “Make this book your first business investment.  It will save you a lot of time and heartache…”  Business Fits could make a great late Christmas gift.  
        One of the first things I recommend in the book is to analyze and write down your strengths and weaknesses.  This is much more important than picking a product or service. 
        A person can sell or not.  A person can manage people or not.  Strengths and weaknesses like these will determine success or failure in a specific business.  Everyone should find a business that takes advantage of their strengths and where their weaknesses will not be a disadvantage.
        Sometimes a character trait can be both a strength and a weakness in different situations.  I have strengths and weaknesses like anyone.  I have been told many times that I am honest-to-a-fault.  I consider this a good trait in business, but I could never have been a White House Press Secretary for President Obama.  I could never stand in front of the press and made statements that I knew were lies.  I just couldn’t do it. 
        If you are considering a business, make sure your role in the business fits you strengths and weaknesses.  It will make you happier and more successful.  A good place to start is reading Business Fits: How to find the right business for you!  It is available on Amazon as an eBook and as a paperback.
        Happy New Year and God bless America.  Let’s make America great again. 


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