Bait and Switch

        Bait and switch is an illegal business practice, but is still used by disreputable businesses and seldom prosecuted.  It involves advertising a product at a very attractive price and then avoiding selling the product or even having the product when the customer comes to buy it. 

        When I was a Ford/Mercury dealer, a competing dealer advertised a new Ford pickup at a price below cost.  I saw the dealer at an event and asked him if he actually had that pickup in stock.  His reply was, “Yes, but any salesperson who sells it is fired, and they all know it.” 

        He was baiting the customer to get them into the dealership and the sales person was expected the move the customer to a more expensive truck with a higher profit.  Trading-up a customer is legal, but the customer must be given the opportunity to buy the advertised product for the advertised price. 

        Businesses often get around this by putting “While supply lasts.” in the ad.  They legally had to have at least one which they sold at the advertised price. 

        Trading a customer up to a higher priced model with more profit is legal and a good sales technique.  Most good sales people do this.  It can also be good for the customer because they get a product that better fits their wants and needs. 

        Democratic Socialists use a form of bait and switch on their constituents.  They promise all kinds of free stuff.  This sounds very attractive to the people who would benefit in the short-run. 

        Canceling student debt sounds very attractive for Millennials who have large student debt.  Many have a worthless liberal arts education that gives them little or no chance of earning a living wage and paying off the debt. 

        When asked who will pay for all the free stuff, the standard response of the Democratic Socialist is, “The rich.”  The person who believes they will benefit from the free stuff does not question the lie.

        Socialism is socialism and the end result is always the same.  The people have their freedoms taken away while the government controls more and more of their lives.  The working people pay the price and any incentive to improve their lives is taken away.  In the end, everyone is reduced to poverty.  The exception is the socialist leaders who will always be living in luxury.

God bless President Trump and guide him to make America great again.

Trump did not bring division.  Division brought Trump. 

If you don’t see that, then you’re part of the problem.

Ava Armstrong.       

       

http://BusinessFits.com          Business Fits by Terry Oliver Lee is available on Amazon as an e-book or a paperback.