“Spare us your brilliance for the first year” is a common instruction to new franchisees by franchisors. A proven business system is the greatest asset of a franchise. The new franchisee must learn and implement that system before making or suggesting any changes. If the new franchisee is not going to follow the system, he or she should never have bought the franchise. Not following the system is a leading cause of franchise failure, second only to divorce.
After the first year, franchisees do make significant contributions to the business system. McDonalds started with a hamburger, cheeseburger, fries, and a shake. The rest of today’s menu came from franchisees. Franchisees serve a vital market research role to keep the franchise viable in an ever-changing market. No individual business could afford this continual market research.
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This is the season for graduations. High School and collage graduates could also heed the “Spare us your brilliance” advice. It would be nice to start one’s career in the perfect job, but that is often unrealistic. Get a job, any job, learn that job and do it well. Only then should the new hire try to show their brilliance. Remember the world is not fair and does not owe you a living.
Congratulations to all new graduates. Best wishes and good luck.