Tuesday, November 22, 2016

When to Start

         Chapter 33 in my book is When to Start.  Now is the perfect time for anyone who has ever thought of owning a business as an investment and/or self employment.   I warn people not to fall into the trap of getting ready to get ready.  That is pure procrastination.
        With Trump’s election, we can assume that the Federal Government will be more supportive to small business and business start-ups than at any time in recent history.  If you don’t agree with this, you better stay in your public sector job and hope it survives.
         If you’re starting to look into becoming a business owner while still employed, you will have to designate so many hours per day or per week, to investigate if self-employment or a business investment is right for you.
        Getting ready to get ready is no excuse.  I’ve had clients who said they had to get this or that done before they could start their investigation.  This is a classic excuse and in most cases, a safe way to avoid learning if self-employment is the right option. 
        Why would someone want to avoid making a commitment to investigate options?  A major subconscious reason is the fear of actually finding a great option that will give them the vehicle to achieve their goals.  They would then be forced to put up or shut up.  Reality can be very scary.
        When it comes right down to it, there is no right time except now.  Don’t make excuses.  Make the decision now to start gathering data.  Don’t put off this part of the process.  Everything you do will take longer than anticipated.  If you do find the right option to reach your goals you can always delay implementation, but be ready. 
        A marketing professor I had said:  “If you wait until you are 100% sure you are right, you’re wrong, because you’re too late”.  Don’t wait and miss your opportunity. 
        Deciding to go into business for yourself is premature at this time, you are only investigating options.  You may discover that owning a business isn’t right for you.  You’ll face that decision at some point in the future when you have more data and facts. 
        For more information about finding the right business for you to reach your goals, read my book, Business Fits.  It is available on Amazon as an eBook and as a paperback.
       

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